Successful Business Blogging is Just like a Good Conversation
As an online editor, I’ve pitched my company’s free blogging platform to hundreds of business owners at networking events and can often tell right away whose post will be shared by our readers and whose post will be ignored.
And if you’ve been to a few business networking events, you too can tell a good blogger from a bad one and it all comes down to this: Who do you want to talk to?
Do you want to talk to the classic salesman who will approach each person the same way with the same elevator pitch or do you want to spend time with the skilled conversationalist who listens and builds a conversation just for you while showing you that she’s a confident expert in her field?
If you’re like me, you want to interact with the conversationalist and Internet readers are no different.
Just like you and I avoid the “elevator pitch guy,” readers avoid blog posts that are just one big sale pitch.
I’ve seen blog posts that read something like this:
“Come to Johnson’s Furniture where we have the best selection at the best prices.”
That’s not a blog post. That’s an ad that should be placed where people have to see it.
Writing such a post is a waste of energy because, while a few eyeballs might graze it, nobody will share it.
A pitchy writer has killed the viral aspect of the post before it was even published.
So when you’re at your keyboard, ready to blog, make sure you’re not in the elevator pitch mindset, make sure you’re writing the same way you’d speak if you were having a successful chat at a casual business event.
Try these tips:
Next time you go to a business networking event, write down how three conversations went and don’t forget to write down any one-liners. Pick the best conversation; base a blog post out of it and keep it as close to your conversation as you can.
Keep it short. (Nobody likes a long-winded Larry.)
Just like you make sure your new friends get your business card, make sure your readers see your contact information. I’ve done it below.
I’ll have plenty of more posts on how to find your blogging voice and create leads by writing. If you have any questions, email me at email@example.com
I’m an online editor and video journalist based in Northern San Diego County who is available to help your business produce quality blog and video content that potential customers will find, enjoy and share.
I provide consulting and production in the following areas to help you succeed with content marketing :
As a Patch.com editor for AOL, I work in the forefront of online publishing.
I’m a 2010 graduate of Columbia University, where I was a Pulitzer-Moore fellow. I have contributed often to the Associated Press as a reporter for the Watertown (NY) Daily Times. Prior to that, I was an intern at Lens, the photojournalism blog of The New York Times.
My work has appeared on such publications as The Wall Street Journal, USA Today, These days you'll often see my work on The Huffington Post and AOL.com as well as San Diego-area publications and television stations.